Nasty, Slza, magician Richard Nedvěd, DJ Theresia, bartending and laser shows, and roasting sausages. All this awaits visitors on October 18 at the Grand Opening of Varyáda.
After a year and three quarters, the construction of the largest shopping center in Karlovy Vary will be completed. On Saturday, October 18, customers will be able to walk through the entire new Varyáda for the first time. The Grand Opening, as the event is named, has been in preparation by the shopping center’s owners for many months.
The grand opening starts at 1:30 PM and ends at 11 PM, with the main guest being the band Slza. The entire day will be hosted by top moderator and successful stand-up comedian Nasty. The evening program includes an after-party with DJ Theresia and a laser show. Martin Malý, marketing director of EPG Group, which owns Varyáda, is asking all visitors to use public transportation on this day.
The opening is approaching
“We started preparing for the grand opening more than a year ago. Since then, we’ve been carefully crafting the program, selecting performers, and monitoring cultural events in the region to ensure the program complements life in Karlovy Vary as much as possible,” says director Malý.
Parking may not be sufficient
According to him, preparations include not only the cultural program itself but also ensuring technical facilities, logistics, communication with partners, and safety measures to make visitors feel comfortable. “We expect high attendance, so transportation coordination, parking, and overall customer service are important to us. In this regard, I would like to appeal to visitors and ask them to prioritize public transportation over cars. The parking lot in front of Varyáda will be fully operational and free of construction zones and temporary facilities, but parking will certainly not be available for everyone,” warns the marketing director of Varyáda. He promises that Saturday will be packed with events at the shopping center. “Visitors can look forward to a rich all-day program. The band Slza will perform a one-hour concert followed by an autograph session, magician Richard Nedvěd will make an appearance, the entire event will be hosted by Nasty, and the Karlovy Vary Orchestra will also perform. There will also be a concert by the band East Belly, an Insta 360 photo booth, and the MasterChef roadshow by Bageterie Boulevard. The volleyball team VK Karlovarsko will unveil their new jerseys. For children and families, we are planning an outdoor program with sausage roasting, games, and music, weather permitting,” Malý outlines.
The program will last until late at night
The event will continue into the late hours, so the management of Varyáda has planned an evening program starting at 7 PM. “At the after-party, DJ Theresia will perform, and there will also be bartending and laser shows. Thanks to our loyalty app, Moje Varyáda, customers will enjoy free alcoholic and non-alcoholic drinks. We plan to conclude the event at 11 PM. During the day, our tenants will also offer various promotions, whether it’s 1+1 tickets to the cinema, discounts on selected products, tastings, or face painting,” concludes the marketing director.
ORIGINAL SOURCE: Here