Premiere Cinemas has opened a new multiplex in the Varyáda shopping center with six cinemas, offering more than 700 seats.
Premiere Cinemas opened a new multiplex in the Varyáda shopping center in Karlovy Vary on Thursday, July 31, 2025. The cinema offers more than 700 seats in six cinemas.
All cinemas in the new multiplex are equipped with modern laser projection technology with 4K resolution from Barco. According to the operators, the location of the projectors within the multiplex is unique in the world. The projectors are placed on a raised bridge above the main foyer of the multiplex, so viewers can see them in operation directly above them. The cinemas are also equipped with 7.1 sound and double seats.
The flagship of the multiplex is the largest premium cinema 2 equipped with Dolby Atmos surround sound. In the upper part of this cinema hall there is also an exclusive Premiere VIP section with 37 electrically adjustable chairs. The second smaller Premiere VIP cinema hall is equipped with 27 chairs and provides a private atmosphere while watching a film. Only Premiere VIP visitors have access to a separate VIP lounge, where they are provided with unlimited selected refreshments included in the ticket price.
The new cinema started with a selection of eleven current film titles. Among the premieres, it offers the new Czech film The Job, the family comedy Zlouni 2 or the horror Give It Back to Me.
“Our goal is to bring a modern cinema to Karlovy Vary that will offer not only top-notch picture and sound, but also comfort and an atmosphere that will make viewers want to come back. We bring them a rich film program, from world blockbusters to Czech new releases to popular family animated comedies and special events,” says David Horáček, owner of Premiere Cinemas.
During the opening weekend from August 2 to 3, 2025, the multiplex, in cooperation with the Varyáda shopping center, prepared an afternoon for children and a Schweppes bar with bartenders and special drinks.
With the opening in Karlovy Vary, Premiere Cinemas is expanding into its fourth city. It has previously offered cinemas in Prague, Teplice and Olomouc.
ORIGINAL SOURCE: https://www.mediaguru.cz/clanky/2025/08/multiplex-premiere-cinemas-v-karlovych-varech-zahajuje-projekce/