Investment group EPG Group plans to connect shopping and entertainment in a way never seen before. It will start recording lifestyle podcasts with famous personalities in its shopping centres. People can look forward to captivating conversations not only about fashion and shopping, but also other areas of interest: from gastronomy to culture and sports to travel. The podcasts, supporting both audio and video formats, will be recorded on the premises of the centres, giving them a specific touch and atmosphere. They will be guided by actress and presenter Barbora Mottlová.
“Every year, our shopping centres Varyáda in Karlovy Vary and Central Most in the Ústí nad Labem region receive 7.5 million visitors. We believe that shopping is not only about the products themselves, but also about the experience that each customer takes away with them. We want to entertain and inspire people, and that is why we are pleased to introduce our new lifestyle podcasts, which will offer exactly this dimension,” comments Martin Malý, Marketing and Communications Director of EPG Group.